There are 2 types of Search Engine Optimisation or SEO:
On Page and Off Page.
On Page SEO
WEB MAGE already provides On page SEO when you have your website designed and built with us. It refers to the optimisation of the HTML source code in order to earn relevant traffic to your website and for it to be correctly indexed and ranked by search engines. On Page SEO involves:
- Optimised titles and descriptions
- Proper URL Structures
- User friendly navigation (breadcrumbs, user sitemaps)
- Text Formatting (use of h1,h2,bold etc)
- Image optimisation (image size, proper image names, use of ALT tag)
- User friendly 404 pages
- Fast loading pages
- Mobile Friendly pages
Off Page SEO
Off Page SEO refers to activities that can be performed outside the boundaries of your website and is best carried out once your website has been completed and is live online. It refers to marketing methods that are beyond the website design to enable your website to rank higher in Google and other search engine search results. Off Page SEO involves:
- Link Building
- Social Media Marketing
- Social bookmarking
If you require Off Page SEO then WEB MAGE can outsource an SEO Specialist that can provide this. They will need to analyse your site to see which SEO package fits best and to do this you will need to come up with 6 - 12 priority keywords for your site. It is best to have keywords for the homepage and 1-2 inner pages, so that the linkbuilding will leave natural footprint. The keywords that you choose must appear in the content of your website and additionally in some headings/subheadings throughout the site. That way, when Google visits your site it will know that you have relevant/useful content for your target audience.
A keyword can be a phrase that you think visitors will type into their search engine to reach your site. So for example "professional website design" can be one keyword.
So if you would like to market your website using SEO Marketing techniques then you can complete the form below to get in touch and find out more.